Brand alignment is key to successful partnership in sponsorship. BP and Castrol’s support of the FIFA Soccer World Cup 2010 in South Africa gave us the opportunity to unify the three global brands into a single identity applied to their office space. The result expresses shared values of energy, power and performance. It is made from deconstructing the BP, Castrol and FIFA 2010 logos and incorporating the shapes into an explosion of colour. Add the Vuvuzela, and you have sport, energy and performance all perfectly aligned.
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