With ambitions to become a global investment bank whilst still acknowledging its growing client base of young, exceptional individuals; Coutts wished to refresh its brand and came to Coley Porter Bell to develop a strategy, identity and brand world to help achieve its ambitions.
The visual essence of ‘London Banking’ inspired a luxurious and discreetly stylish identity that has been brought to life across various touch points; from internal brand collateral and credit card designs to office environments and collaborations with London Fashion Week.