ELBA needed to reinforce their position as the go-to company for those who wished to get involved in the East London regeneration surrounding the forthcoming 2012 Olympic games.
One of their biggest challenges was that they faced a wide variety of audiences; local community organisations, owners of East End small businesses, and local volunteers of the project.
To start to bring these audiences together, bringing them on board with the Elba vision, we ran an immersive Visual Planning workshop with staff and community members and organisations. Our positioning of ‘Creating Possibilities’, and brand identity was born out of this. Creating – making something from the ground, empowering human endeavour. Possibilities – seeing opportunities, raising aspirations, lifting East London expectations above it’s potential.