Consistency, creativity and clarity. Creating a Brand World for both Olmeca and Olmeca Altos, entailed bringing the brands’ different positionings to life whilst retaining a consistent family feel. New brand scenarios for both Olmeca and Olmeca Altos were developed to show how to bring the brand offer to life in bars, in diverse retail environments and across all aspects of promotion. With a unique set of design principles and detailed guidelines for materials, finishes, colours and textures this Brand World gives essential inspiration and guidance for all Olmeca’s brand touchpoints.
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