As brand guardians and global design directors of the Chivas Regal portfolio we understand that maintaining consistent, highly creative communication standards can be a challenge for any brand. To address this we devised and compiled a Brand World to inspire, guide and motivate creativity across all Chivas Regal’s markets. The result is a creative brand bible that delivers their ‘exuberant luxury’ positioning by defining clear design principles, and regularly updated trends, opportunities and standards for all possible brand situations.
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