Tetra Pak

As a leading international packaging and packaging equipment business, Tetra Pak’s brand revolves around the promise of protection. Strategically we developed Tetra Pak’s ‘PROTECTS WHAT’S GOOD’ positioning into a strong differentiating business proposition, rather than a product descriptor. Our rebranding exercise and new visual language gives meaning to the wider business values and ambitions, aligning the corporate vision with real business goals. The new brand identity beautifully reflects this confident, outward looking, agile business that is committed to protecting the food, the environment and the health of consumers around the world.